The Osteria in Scandiano restaurant was the venue for a Lambrusco & Rock’n’roll event on 6 September last year, designed to make contact with the Italian Ho.Re.Ca market. The event was an opportunity to share Emilia Wine’s current approach to the Ho.Re.Ca market with agents working within Italy.
It looked at national plans, developments and product ranges punctuated with music by Lele Borghi, an internationally famous Correggio-born musician. The event also involved a prize-giving ceremony for Maximilian Barbieri, owner of the Ottima Annata agency, to thank him for his faith in the project and the results achieved to date.