The iconic Lambrusco by Casali Viticultori has received great appreciation in China in the year of the 50th anniversary of the wine line
Pra di Bosso Storico, the iconic wine by Casali Viticultori, was awarded the prestigious “Great 100 Terroir Italian Wine 2023” during the Gala Dinner of the Great 100 Terroir Wineries and Wines of Italy event, which was held at the St. Regis Hotel in Shanghai on July 8th and 9th. The event, co-organized by the wine writer Ian D’Agata’s Terroir Sense Wine Review, together with Shanghai United Media Group (the main company that supervises the three major state media in Shanghai) and TasteSpirit (the largest Chinese media company and training on wine), was an opportunity to bring a large group of sixty-two Made in Italy wineries back to post-pandemic China.
The event was attended by visitors from all over China, although clearly the majority of the audience was made up of sommeliers, importers and trade and restaurant professionals based in Shanghai. The winery from Reggio Emilia brought a selection of wines – Pra di bosso amabile, Pra di Bosso Storico, 1900 Malbo Gentile, 1900 Malvasia Dolce, Cantastorie Spergola dolce, Cantastorie Lambrusco rosso dolce – in which Lambrusco played a very important role. Pra di Bosso Storico was greatly appreciated by wine professionals and it was the protagonist of a Masterclass as well as winner of the prestigious award.
“This recognition gives even more prestige to the happy year that our Pra di Bosso line has experienced, thanks also to the resonance that the celebrations for the 50th anniversary (1973-2023) have brought” says the President of the Emilia Wines group Davide Frascari. The history of this iconic line in the Casali Viticultori selection began with Lambrusco Secco in the 1970s to-gether with the production of the first sparkling Classic Method of Emilia-Romagna. There is no company in the Emilia area that can boast of having bottled a line that is still on the market 50 years ago.
“The potential of this wine is enormous: we have to think of it as a new sparkling experience. Lambrusco is a low-alcohol, sparkling wine with excellent acidity, the perfect partner for modern Italian cui-sine. To approach this type of cuisine you need an equally clean, fresh wine that can satisfy the palate and Lambrusco is perfectly suited to the case. Today is finally the ideal time to make all its potential known” concludes Davide Frascari.